Business Success Game

What is it?

Business Success is a brilliant new business game for GCSE Business and Level 2 qualifications.  The software simulates the marketing, production and strategy decisions over a product’s 3-year life. Users can choose between five exciting products: a 3G mobile  phone, an MP3 player, a diamond ring, a laptop or a set of alloy wheels based on market research data provided on-screen.  The game player makes ‘intelligent’ responses to the user decisions about pricing, product positioning, sales and marketing and the user tries to balance these with levels of production.

It is designed to be engaging, challenging and fun, whilst at the same time demonstrating how various business issues are affected by each other.
  
Who is it for?

Level 2 business students and would suit anyone following a GCSE, Applied GCSE, BTEC First or equivalent (it could also be used as a terrific whole-school activity for Enterprise Week).
  
How will this resource help?

• game player(s), making production, pricing and marketing decisions within a dynamic, changing market
• decisions causing logical business outcomes, e.g. falls in market share when prices are increased sharply
• a fun way to use resource for small groups, individually, or as a whole-class activity on an interactive whiteboard or data projector
• on-line updates, meaning that the game is constantly kept up-to-date; Business Success will never date
• the equivalent of 36 months of game-play, forcing students to think about the connections between marketing, finance and production, and the role of uncertainty in business.

When is it available?

Now.
   
How do I order?

Centres can access a FREE trial by completing this order form http://www.pixelearning.com/trialrequest.aspx.

For more information, visit http://www.thebusiness-game.com/ or contact us at: oncourse@edexcel.org.uk.