GCSE and BTEC Business Studies students will have the opportunity to enhance their enterprise skills thanks to the launch of a new computer game – Business Success.  Developed by PIXELearning, Business Success, will be officially launched by Edexcel on Thursday 16 November, during Enterprise Week (13 – 19 November 2006).

Business Success is aligned to Edexcel's GCSE Business Studies specification.  The game covers a three year life cycle of a product, addressing subjects such as Finance, Marketing, Operations and External Influences. It is a strategy game that will help to get students to look at how they place the different aspects of the subject and form the basis of discussion and learning.

Enterprise opportunities can challenge the most able students, enhance a range of curriculum subjects and drive up standards as part of the school improvement agenda. Ofsted reports that pupils are motivated by enterprise-based learning.

Jerry Jarvis, Edexcel’s Managing Director, said: “Enterprise education can help raise aspirations and develop valuable skills for both higher education and employment.  Students enjoy being given the autonomy to tackle relevant problems, take responsibility for their own actions, engage in real issues and evaluate the outcomes of their decisions. And Business strongly supports the acquisition of entrepreneurial attributes as an important factor in developing a skilled workforce and a dynamic economy.”

Throughout Enterprise Week, students studying Edexcel’s Business Studies GCSE will be offered the chance to play the game in a virtual 'league'.  The winning student will win an iPod for themselves and a copy of the game for their school.  One copy of the game enables teachers to give their students unlimited access for one year.

For more information about how Edexcel is supporting Enterprise education please click here.

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